The Beatles were regular performers at Liverpool's Cavern club and on November 9th 1961, Epstein arranged with the owner to watch the band perform.
"I was immediately struck by their music, their beat and sense of humor on stage - and, even afterwards, when I met them, I was struck again by their personal charm. And it was there that, really, it all started." - Brian Epstein
Two months later on December 3rd, Epstein arranged a meeting with the Beatles at NEMS and proposed the idea of becoming their manager. Shortly thereafter Epstein secured them an audition with Decca Records on January 1st 1962.
"I secured them an audition at Decca on New Year's Day, 1962. They came to London and stayed at the Royal Hotel paying 27 shillings a night for bed and breakfast. They were poor and I wasn't rich but we all celebrated with Rum, Scotch and Coke which was becoming a Beatle drink even then." - Brian Epstein
After Decca infamously rejected The Beatles, Brian arranged a meeting with George Martin of EMI Records.
"Well, the recording test came and went. The people that decide about these things at Decca said 'No'. Well, you can imagine I was more worried about what I was going to say to the boys, having built up their hopes. So I allowed myself a final 24 hours to exhaust the remaining disc companies and I booked into the Green Park Hotel. In the morning I took a cab to the EMI office block in Manchester Square, London, to meet the man who would within less than two years produce sixteen number one discs by my artists." - Brian Epstein