The Beatles' Mad Day Out
On July 28th 1968, The Beatles went for a day-long photo shoot with war photographer Don McCullin. The band were in the middle of recording The White Album and wanted some contemporary publicity shots of themselves.
McCullin along with Ronald Fitzgibbon, Stephen Goldblatt, Tom Murray, Tony Bramwell and Mal Evans took literally hundreds of photographs of the band in various locations around London, on what later became known as their Mad Day Out.
On September 13th 1968, The Beatles featured on the cover of TIME Magazine; the photograph used came from this session.